Comedy and rap hybrid who turned Wild 'N Out into a launching pad for an autonomous entertainment and music brand.
Chico Bean — born Terrence Martin — is the rare entertainer who has successfully bridged comedy and hip-hop without being owned by either industry. A long-running Wild 'N Out cast member, he also releases music independently and co-anchors the 85 South Show alongside Karlous Miller and DC Young Fly. What separates Chico Bean from his peers is his relentless pursuit of ownership: from music masters to touring revenue to podcast ad deals, he has engineered a multi-stream income that doesn't depend on a single gatekeeper.
Co-anchors 85 South Show, one of the largest Black-owned comedy podcasts
Releases music independently without major label interference
Uses stand-up touring to build a direct, monetizable audience
Cross-promotes comedy and music brands to maximize independent reach
Secures brand deals directly, bypassing traditional talent agency cuts