Atlanta creator who founded Concrete Boyz and pivoted into tech investments and independent brand partnerships.
Miles McCollum, known as Lil Yachty, was born and raised in Mableton, Georgia. Rising to fame through SoundCloud-era viral content and a colorful independent brand identity, Yachty founded Concrete Boyz as his artist development and label imprint. Beyond music, he has built a reputation as an early adopter and investor in tech and web3 projects, made notable brand deals with Nautica and Sprite, and expanded into acting. Yachty represents the SoundCloud-to-corporate-pipeline generation — artists who built independent audiences before any label came calling, then leveraged that independence into multi-sector business.
Built a viral fan base on SoundCloud before any label contact
Founded Concrete Boyz as an independent artist development label
Negotiated brand deals from a position of audience ownership
Early adopter of web3 and crypto investment strategies
Maintains creative sovereignty while leveraging major distribution