Founder of Rich Forever Music, securing independent ownership in an industry designed to strip artists of equity.
Dimitri Leslie Roger, known as Rich The Kid, was born in East Elmhurst, Queens, New York. He built Rich Forever Music as an independent label and artist collective, developing Lil Durk and others early in their careers. Rich leveraged early industry relationships into ownership positions — keeping equity in the artists he developed and the label infrastructure he built. His approach demonstrates that even in a major-label-dominated landscape, entrepreneurs who understand deal structure can carve out significant independent positions.
Founded Rich Forever Music as an independent artist development label
Developed artists including early-career Lil Durk — retaining equity
Structures all major label deals with carve-outs for independent ownership
Invested in real estate and brand partnerships through private entities
Leverages industry relationships without sacrificing financial independence