Long Beach legend who acquired Death Row Records and pivoted into cannabis, media, and independent ownership at the highest level.
Calvin Cordozar Broadus Jr., known as Snoop Dogg, grew up in Long Beach, California. After decades as a hip-hop icon, Snoop made one of the most significant independent ownership moves in music history: acquiring Death Row Records — the label that launched his career — for an undisclosed sum in 2022. He transformed it into an independent digital-first label and released his first independent album under his own imprint. Beyond music, Snoop has built a cannabis empire (INDOGGO gin, Casa Verde Capital for cannabis VC), a media company (Snoopadelic Films), and an extensive brand partnership portfolio. He is proof that legacy artists can reclaim their narrative through strategic ownership.
Acquired Death Row Records — reclaimed the label that launched his career
Operates Casa Verde Capital, a cannabis-focused VC fund
Launched INDOGGO gin as an equity-owned spirits brand
Built Snoopadelic Films for independent film and TV production
Maintains brand partnerships through personal holding companies