South African creator who moved to London and built one of YouTube's first independent creator management agencies.
Caspar Lee was born in London to South African parents and raised in Knysna, South Africa. He moved to London as a teenager and built a YouTube channel that grew to over 7 million subscribers through comedy and lifestyle content. Beyond his own channel, Caspar co-founded Influencer.com — a data-driven influencer marketing platform that operates as a B2B SaaS business connecting brands with creators. He took his creator knowledge and built infrastructure for the entire industry. Caspar demonstrates the highest level of independent creator evolution: from being the product to owning the marketplace.
Built 7M+ YouTube audience through consistent independent content
Co-founded Influencer.com — turned creator knowledge into B2B SaaS platform
Evolved from being the talent to owning the talent-brand marketplace
Structures Influencer.com as an independent equity-owned technology company
Uses creator reputation to open enterprise-level brand partnership doors