YouTube gaming and boxing creator who built an independent 11M+ subscriber channel in his brother KSI's shadow.
Deji Olatunji was born in London to Nigerian parents and built his own YouTube career parallel to his brother KSI's rise to global fame. What makes Deji's story remarkable is his insistence on building his own identity — despite family rivalry and industry pressures to remain in KSI's orbit. His channel grew to over 11 million subscribers through gaming, vlogs, and eventually professional boxing. Deji's foray into independent boxing — similar to Logan Paul and KSI's blueprint — reflects a generation of creators who view physical competition as an independent revenue and audience-building vehicle.
Built 11M+ YouTube channel independently alongside but separate from KSI
Entered professional boxing as independent revenue and audience-building event
Maintained distinct brand identity despite familial competition pressure
Monetized gaming content through consistent independent upload schedule
Expanded into merchandise and entertainment without traditional agency